Buyer Insights At Becky Park Global

Learn what’s truly important to your buyers

How often do you take time to truly understand your customers and their needs that you solve for?

That may seem like an obvious priority, but too few companies conduct Voice-of-the-Customer (VOC) research as an ongoing process.. Even fewer invest in VOC that spans various geographical markets and industry verticals. VOC projects are at the heart of Product Marketing positioning and messaging, as well as superior product design

For tips for building a strong customer-driven messaging and products, read on!