Build your cultural competency for greater multi-market success
We spend time pouring over financials and forecasts for insights on how to expand home market success abroad. But one of the greatest untapped success factors is improving cultural competency in both leaders and staff. Often, we don’t understand the fundamentals of what defines our own business culture to anticipate our blind spots. This is such a common business shortfall that any efforts to expand understanding can often serve as a differentiator above your competition.
For thoughts on how to build cultural competency into a competitive advantage, read on!