The reality is this: No one knows everything there is to know about international trade. There are 180+ sovereign countries, 3,000+ languages, local regulations and business practices, and countless other details that affect doing business. We may not know it … Continue Reading
When doing business internationally, at some point you will encounter an issue with your supplier, partner, or client that needs resolution. This is challenging because every culture operates under a different set of Values, Assumptions, Beliefs and Expectations[1], leading to … Continue Reading
“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you … Continue Reading