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Becky A Park – Global

I’m here to promote and build community for Product Marketing & Strategic Partner Programs

Tag Archives: Product Marketing

Becky A Park - Global

As a fairly new and growing profession, Product Marketing can sometimes seem like the Wild West. With skills that typically include strategy, communications, analysis, and project management, there are a wide range of projects we can tackle. Product Marketing may … Continue Reading

Making Voice of the Customer the Center of Everything

Becky A Park - Global

I first encountered what the lack of Voice of the Customer (VOC) meant at a healthcare software company located just north of San Francisco, California. 150 product development professionals (nearly 100% of programming hours) spent a year developing a new … Continue Reading

Driving Innovation: Where Should Product Marketing Report In Your Company?

Becky A Park - Global

Technology companies around the world are quickly coming to understand the value of adding a full product marketing team to their staff in order to optimize market growth. But the reality is that product marketing doesn’t fit as easily into … Continue Reading

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