As a fairly new and growing profession, Product Marketing can sometimes seem like the Wild West. With skills that typically include strategy, communications, analysis, and project management, there are a wide range of projects we can tackle. Product Marketing may … Continue Reading
Tag Archives: Product Marketing
Making Voice of the Customer the Center of Everything
I first encountered what the lack of Voice of the Customer (VOC) meant at a healthcare software company located just north of San Francisco, California. 150 product development professionals (nearly 100% of programming hours) spent a year developing a new … Continue Reading
Driving Innovation: Where Should Product Marketing Report In Your Company?
Technology companies around the world are quickly coming to understand the value of adding a full product marketing team to their staff in order to optimize market growth. But the reality is that product marketing doesn’t fit as easily into … Continue Reading