I’m Becky Park, a global product marketing leader.

So what does a global product marketing leader do?

We work primarily in technology industries to drive growth in either new markets or with newly released products/solutions.

Our job is never “rinse and repeat”… ever.

We find untapped growth potential and research markets to help leaders to make smarter decisions. We take market insights and competitive intelligence to optimize product positioning and messaging. We develop stories from technical jargon and complex software that connect technology to value it for clients and end users. We lead go-to-market processes and streamline all work needed to successfully launch products.

Product Marketing leaders focus on managing growth on a global scale.

To be a successful product marketer, I needed a mix of these ingredients:

I’m American, born in Germany, who’s lived in many states. I now call Austin, Texas home. When I’m not deeply immersed in a business challenge, you can find me on a field practicing throwing heavy implements for Scottish Highland Games, or camping and canoeing in the Austin area with my dog, Harlan.

Now, let’s see how we can work together!